Lead, Supply Quality

Company: PulsePoint Inc.
Location: Newark
Posted on: November 6, 2024

Job Description:

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's an itch you're looking to scratch. Whatever the reason, ask yourself the following questions:

• Are you a person who dreams of things like Header Bidder, OpenRTB and automation? Do you like stretching your arms and getting your hands dirty doing whatever it takes to make clients happy?
• Are you passionate about solving problems faced by the Publishers and Advertisers due to the complexities of adtech?
• Are you tired of being boxed in and told what you cannot do because it's not your job?
• Do you love identifying new ways companies try to innovate to improve efficiency and increase revenue?If you answered yes to the above questions, you are in luck--- PulsePoint is looking for a Solutions Engineer to join our brilliant Solutions Engineering team! We want someone who is excited to help our clients understand the realities of adtech and programmatic and most importantly, provide solutions which help make their lives easier!ABOUT US: is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy-delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.WHAT YOU WILL WORK ON:
• SSP & Sell-Side Partnership Management: Build and maintain strong working relationships with key SSPs (e.g., Magnite, Index Exchange, A9) to optimize inventory performance and troubleshoot issues related to supply quality.
• Supply Quality Optimization: Analyze and monitor the quality of programmatic inventory to ensure that campaigns meet KPIs for brand safety, transparency, viewability, and fraud-free environments.
• Campaign Monitoring & Reporting: Develop and maintain regular reports on supply quality performance metrics, including viewability rates, invalid traffic (IVT), and discrepancies. Identify trends, risks, and optimization opportunities.
• Problem Resolution: Proactively identify and resolve supply issues such as traffic quality concerns, brand safety violations, or discrepancies with verification vendors or SSPs.
• Compliance & Industry Standards: Stay updated with the latest industry trends, regulations, and best practices regarding programmatic advertising, fraud prevention, and supply quality.
• Cross-Functional Collaboration: Work closely with internal teams (Ad Operations, Account Management, and Analytics) to align campaign goals with supply quality initiatives and ensure seamless delivery.WHAT WE WANT YOU TO BRING TO THE TABLE:
• 3+ years of experience in programmatic advertising, with a strong understanding of the sell-side ecosystem.
• Proven experience working with industry verification vendors (e.g., DoubleVerify, IAS, MOAT).
• Hands-on knowledge of DSPs / with exposure to SSPs such as Magnite, Index Exchange, or A9.
• Strong understanding of supply quality metrics (viewability, brand safety, invalid traffic, etc.) and how they impact campaign performance.
• Analytical mindset with proficiency in reporting tools and the ability to turn data insights into actionable recommendations.
• Familiarity with RTB environments, ad exchanges, and fraud mitigation strategies.
• Willing and able to work East Coast U.S. hours 9am-6pm EST.What we'll give to you:
• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance.
• 401(k) Match.
• Generous paid vacation and sick time.
• Paid parental leave & adoption assistance.
• Annual tuition assistance.
• Better Yourself Wellness program.
• Group volunteer opportunities and fun events.
• A referral bonus program -- we love hiring referrals here at PulsePoint.And there's a lot more! Watch this video to learn more about our culture and get a sense of what it's like to work at PulsePoint!
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Keywords: PulsePoint Inc., New Haven , Lead, Supply Quality, Other , Newark, Connecticut