Director, Digital Strategy Industrial Services

Company: MARKETSEARCH RECRUITING
Location: Newark
Posted on: February 1, 2025

Job Description:

Client: A private equity-owned industrial services firm with national locations servicing VSMBs and SMBs.
Location: Remote (East Coast preferred).Are you a Senior Digital Marketing Leader looking to make an impact in a fast-paced, growth-driven environment? We're seeking a Director of Digital Strategy to spearhead localized digital marketing initiatives for a private equity-owned industrial services firm with a national footprint.This is a unique opportunity to lead strategy and execution across paid, organic, and social channels while driving measurable results at a localized level.Key Responsibilities

• Strategize and Execute Localized Marketing: Develop and implement digital marketing strategies that cater to local markets, driving segmentation and targeted reach for maximum impact.
• Budget Management: Oversee a $2M marketing budget, ensuring ROI through data-driven decision-making.
• Performance Marketing Expertise: Optimize paid, organic, and social media campaigns to support customer acquisition and retention.
• CRM & Revenue Generation: Leverage CRM platforms and analytics to drive revenue growth across multiple channels.
• Individual Contributor Role: Work closely with the SVP of Sales to align digital marketing efforts with overarching business goals.Qualifications
  • Industrial Services Marketing Background: Demonstrated success in digital marketing within industrial services or similar industries targeting VSMBs and SMBs.
  • Digital Marketing Expertise: Proven experience managing campaigns across paid, organic, social, and localization strategies.
  • Strategic and Tactical Skills: Ability to create a comprehensive digital marketing strategy and execute it hands-on.
  • CRM & Analytics Proficiency: Deep understanding of CRM systems, segmentation, and performance measurement tools.
  • Leadership in Digital Growth: A track record of growing revenue streams through innovative digital marketing approaches.Why Join Us?
    • Be a critical part of a high-growth, private equity-backed organization with national reach.
    • Drive digital transformation efforts in a dynamic, entrepreneurial environment.
    • Work remotely with a preference for East Coast candidates, offering flexibility and work-life balance.#DirectorOfDigitalStrategy #DigitalMarketingJobs #IndustrialServicesMarketing #PerformanceMarketing #LocalizedMarketing #CRMRoles #MarketingLeadership #RemoteMarketingJobs #EastCoastMarketingRoles #RevenueGrowth #TargetedReach #SMBMarketing #PEOwnedFirms
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Keywords: MARKETSEARCH RECRUITING, New Haven , Director, Digital Strategy Industrial Services, Executive , Newark, Connecticut