Director, Strategy New York, New York
Company: GroupM
Location: New York
Posted on: October 23, 2024
Job Description:
Role Summary & ImpactAs a Director of Strategy, you will play a
critical role in establishing us as our Client's strategic
marketing partner. You will accomplish this by elevating and
inspiring the quality of our strategic output and helping the
Client to deliver deeper consumer/customer connections. You will
also ensure value creation to communications/media plans and drive
business results and growth.Key Responsibilities
- Work in partnership with all senior leads on the Client
business to develop communications solutions that deliver Client
business goals.
- Responsible for the strategic foundation for all Client plans.
Understand and execute strategic contributions throughout the
agency process from insights to strategy, strategy briefing to
planning, plans to activations, activations to measurement,
measurement to performance assessments, and assessments to action
plans.
- Mine insights to develop target definition, consumer journey,
brand purpose work.
- Build on the Consumer Journey to craft strategically sound
content strategies and related measurement plans.
- Establish solid, credible relationships with key Client and
MediaCom stakeholders.
- Using personal experience as well as global best practices,
cases and learning, define a strategic standard for
success/excellence for Client business.
- Align with Client lead to develop a learning plan to cascade
and train all key Client-side functional leaders, team directors,
and staff.
- Lead Integrated Agency Team (IAT) initiatives, curate inspiring
think shops with cross-function brand marketing team.
- Fluency and agility to quickly develop communications
strategies that provide clear and actionable objectives and channel
roles/deliverables.
- Lead, manage, and inspire Strategy staff.
- Monitor and ensure the integration of strategy throughout the
delivery process; demonstrate the ability to take action (or engage
with others to do so) to modify/course-correct as needed to ensure
the integrity of the plan and deliverables.Requirements
- Bachelor's degree in advertising, marketing, business
administration, and communications; OR equivalent professional work
experience.
- 8+ years of previous senior-level marketing experience; at
least 5+ solid experience working in a strategic capacity with
heavy channel/media integration and interaction.
- Previous work experience in strategic role in
marketing/communication fields to ensure a more holistic
application of strategy (e.g. not just in media planning).
- Solid knowledge and experience in applying strategy to channel
marketing.
- Prior experience in advertising, digital and/or direct
marketing is desired.
- Proven track record of business/marketing expertise and
inspiring teams to develop actionable plans that drive
results.
- A natural storyteller-a highly articulate and persuasive writer
and speaker.
- Ability to simplify/synthesize complex data from a variety of
sources and then communicate solutions in a simple, fresh
perspective that clearly outlines the roles and deliverables of
channels.
- Fully versed on the strategic roles of interactive/digital as
well as familiar with predicted evolutions.
- Skilled familiarity with various research techniques and
sources (qualitative consumer research, various forms of
quantitative research methodologies).
- Ability, desire, and proven ability to lead teams. Willingness
to work with and teach others.Life at GroupMOur passion for shaping
the next era of media includes investing in our employees to help
them do their best work, and we're just as committed to employee
growth as we are to responsible media investment. GroupM employees
can tap into the global GroupM & WPP networks to pursue their
passions, grow their networks, and learn at the cutting edge of
marketing and advertising. We have a variety of employee resource
groups and host frequent in-office events showcasing team wins,
sharing thought leadership, and celebrating holidays and milestone
events. Our benefits include competitive medical, vision, and
dental insurance, significant paid time off, preferential partner
discounts, and employee mental health awareness days.GroupM is
WPP's media investment group and the world's leading media
investment company with a mission to shape the next era of media
where advertising works better for people. The company is
responsible for more than $60 billion in annual media investment,
as measured by the independent research bureau COMvergence. Through
its global agencies Mindshare, Wavemaker, EssenceMediacom, and
mSix&Partners, and cross-channel performance (GroupM Nexus),
data (Choreograph), entertainment (GroupM Motion Entertainment) and
investment solutions, GroupM leverages a unique combination of
global scale, expertise, and innovation to generate sustained value
for clients wherever they do business. Discover more at .GroupM
provides equal employment opportunities to applicants and employees
without regard for factors such as race, religion, national origin,
colour, sex, sexual orientation, gender identity or expression,
age, protected veteran status, disability, or other protected
status.GroupM is committed to providing reasonable accommodation
to, among others, individuals with disabilities and disabled
veterans. If you need an accommodation because of a disability to
search and apply for a career opportunity with GroupM, please send
an e-mail to or call (212) 297-8507 and let us know the nature of
your request and your contact information.The base salary for this
position at the time of this posting may range from $100,000 to
$230,000. Individual compensation varies based on job-related
factors, including business needs, experience, level of
responsibility and qualifications. We offer a competitive benefits
package, please visit for more details.#LI-MH2
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Keywords: GroupM, New Haven , Director, Strategy New York, New York, Executive , New York, Connecticut
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